About Us

Plamd Brand Background

Preface: The Story of Light Begins with the Perseverance of Two Brothers

Behind every great brand lies an untold legend. The story of Plamd started with the entrepreneurial dreams of two brothers. Through glories and hardships, it was tempered in tragedy and fortitude to shine a light that illuminates the world.

I. An Entrepreneurial Legend: The Indomitable Path of Two Brothers

Entrepreneurial Dreams Starting from Scratch

The brand "NVC Lighting" was founded by Wu Changyong and his elder brother Wu Changjiang. In the late 1990s, filled with aspirations for light, the two brothers embarked on a legendary journey in China’s lighting industry starting from Shandong Province.

In the early days of entrepreneurship, plagued by insufficient capital and limited resources, they gradually secured a foothold in the fierce market competition through their unique perseverance and dedication.

Indomitable Struggle, Eventually Embracing Glory

From its founding in 1998 to its successful listing, the Wu brothers spent more than a decade growing NVC Lighting from an obscure small enterprise into a leading brand in China’s lighting industry.

During this period, they endured countless setbacks and trials: difficulties in market expansion, pressure on the capital chain, and encirclement by competitors. Yet every predicament became a driving force for their progress.

It was this indomitable spirit that led NVC Lighting to successfully list on the capital market in 2010.

The brand value exceeded 30 billion yuan, with business covering more than 100 countries and regions worldwide, over 3,000 brand stores, and a leading market share in domestic commercial and residential lighting for a long time.

Innovative Channel Model: Pioneering a New Path for China’s Lighting Industry

During corporate development, the Wu brothers pioneered an innovative channel model for the lighting industry.

This innovation not only built NVC Lighting’s commercial empire but also provided a replicable success paradigm for the entire Chinese lighting industry.

The specialty store network and engineering channel system they established revolutionized the traditional sales model, forged closer bonds between the brand and consumers, and accelerated the modernization of China’s lighting industry.

II. The Darkest Hour: Perseverance Amid Betrayal and Hardship

Betrayal and Falling to the Bottom

Yet fate is often dramatic. Just as the enterprise flourished, the Wu brothers suffered the heaviest blow of their lives:

repeated betrayal by those they trusted most, eventually leading to imprisonment.

The fall from the pinnacle of business to the loss of freedom could have crushed any ordinary person.

Responsibility: The Force That Sustained Them

But the Wu brothers were not ordinary people. In their darkest days, what sustained them was their commitment to the brand and their responsibility to thousands of workers and their families.

They understood deeply that NVC Lighting was not merely a company, but a livelihood for countless families.

This heavy sense of responsibility kept their entrepreneurial integrity alive even in adversity.

Letters of Affection: Brotherly Bond, Unquenchable Spirit

During their separation, the two brothers maintained spiritual communication through letters.

Each letter reflected on the past, envisioned the future, and encouraged one another.

They discussed the brand’s development direction, explored the inheritance of corporate spirit, and above all, strengthened their resolve to develop Shandong NVC.

These letters are not only a testimony to brotherly love but also a true portrayal of entrepreneurial spirit:

even in adversity, one remains devoted to the enterprise, the employees, and the industry.

III. Entrepreneurial Spirit: A Symphony of Tragedy and Fortitude

Tragedy: The Fate and Responsibility of an Entrepreneur

Genuine entrepreneurial spirit is never a smooth legend, but resilience forged in tragedy.

The story of the Wu brothers teaches us that the path of an entrepreneur is destined to be fraught with thorns.

Betrayal, misunderstanding, and setbacks are inevitable trials along the way.

Tragedy is the foundation of entrepreneurial spirit and what sets entrepreneurs apart from ordinary people.

Indomitability: The Spiritual Light That Illuminates the Path Forward

Yet tragedy is not the end—indomitability defines the true essence of an entrepreneur.

The Wu brothers embodied real entrepreneurial spirit through their actions:

Remaining sober in prosperity: After successful listing, they did not halt their progress but continued to innovate and contribute to industry development.

Upholding responsibility in adversity: Even imprisoned, they stayed concerned for the brand and employees, sustained by a strong sense of duty through their darkest days.

Maintaining faith during separation: Through correspondence, the brothers encouraged each other and strengthened their determination to revive the brand.

Tempering spirit through hardship: Every blow purified and strengthened their entrepreneurial spirit.

This spirit belongs not only to the Wu brothers but to every entrepreneur striving in the business world.

It teaches us that true success is not never falling, but rising again after every fall;

a true entrepreneur is not one without tears, but one who marches forward with tears.

IV. Brand Foundation: Inheritance and Development

Shandong NVC: The Continuation of Spirit

In 2008, Shandong NVC Lighting Development Co., Ltd. was founded in Luozhuang District, Linyi City, Shandong Province,

mainly engaged in the R&D, design, production and sales of lighting fixtures.

This became a new starting point for the Wu brothers’ entrepreneurial spirit and the foundation of the Plamd brand.

As a global sub-brand of NVC Lighting focusing on overseas markets, Plamd inherently inherits the profound heritage and leading advantages of its parent company:

1.Endorsement of Industry Leadership

Backed by NVC Lighting’s over 20 years of industry accumulation, Plamd stands on the shoulders of a giant, inheriting brand value and trust.

2.Sharing of the Whole Industrial Chain Resources

Plamd shares NVC Lighting’s full industrial chain resources, from core R&D and large-scale production to global channels.

Relying on modern production bases in Guangdong, Chongqing, Shandong and other regions,

Plamd achieves large-scale and standardized manufacturing of lighting and electrical products.

With the parent company’s globally distributed R&D centers and a technical team of over 100 members,

Plamd rapidly responds to technological iteration and product demands in international markets.

3.Strict Quality Control System

Inheriting NVC Lighting’s international quality standards, all Plamd products have obtained

ISO9001, EU CE, US UL and other authoritative international certifications.

From raw material procurement, production to finished product inspection, every step follows stringent quality control processes,

ensuring product performance and safety meet entry requirements of markets worldwide.

V. Global Layout: Bringing Chinese Light to the World

With "Global Vision, Local Service" as its strategic core, Plamd focuses on overseas markets and builds a comprehensive product matrix:

· Full-category Product Coverage:

Product lines cover commercial lighting, residential lighting, outdoor lighting, industrial lighting and a full range of fixtures,

as well as electrical products including switches, sockets and smart home control systems,

providing one-stop lighting and electrical solutions for diverse scenarios.

· Global Market Penetration:

Currently, Plamd’s business covers Europe, America, Southeast Asia, the Middle East and other regions worldwide.

Local operation teams and warehousing & logistics centers have been established in key markets

to deeply understand local culture, lighting demands and industry standards.

· Customized Solution Capability:

Plamd possesses strong customized service capabilities to meet personalized demands of overseas clients.

From product appearance design, functional parameter adjustment to overall lighting scheme planning,

it delivers tailored solutions based on clients’ project characteristics and brand positioning.

· Extensive Project Experience:

Supported by NVC Lighting’s project experience and its own global service capacity,

Plamd has participated in the lighting system construction of numerous internationally renowned projects,

winning market recognition through professional strength.

VI. Brand Vision: Illuminating the Globe with Professionalism, Building Trust with Quality

In the future, Plamd will continue to inherit the entrepreneurial spirit of the Wu brothers,

leverage the brand and resource advantages of NVC Lighting, focus on demand upgrading and technological transformation in overseas markets,

and continuously increase R&D investment in smart lighting, green energy conservation and other fields,

constantly improving its product matrix and service system.

We believe that true light comes not only from products but also from spirit.

Carrying the two brothers’ indomitable entrepreneurial spirit, commitment to responsibility, and pursuit of quality,

Plamd strives to become a trusted global provider of lighting and electrical solutions,

creating a better light environment for users worldwide through professional products and services.

Conclusion: Light Never Fades

From the entrepreneurial dreams of two brothers to the rise of an industry giant;

from the glory of a successful listing to the hardship of betrayal;

from the perseverance conveyed in letters to the inheritance and development of spirit —the story of Plamd is a chronicle of struggle for Chinese entrepreneurs and a symphony of tragedy and fortitude.

Today, Plamd carries this spirit and brings Chinese light to the world.

For we deeply understand: true light can never be devoured by darkness;

true spirit can never be erased by time.

Plamd — Inheriting Entrepreneurial Spirit, Illuminating the Global Future.